Working with the world’s largest car toy company as the agency of record, our team was responsible for leading the strategy, and developing the creative with Hot Wheels global marketing teams. Our goal was simple: lead the brand to become synonymous with Fatherhood. We really enjoyed collaborating with our clients and with X Games Gold Medalist Ronnie Renner, Off Road Race Car Driver Casey Currie, and legendary Skateboarder Steve Caballero. What better way than bringing together the world’s raddest dads to tell this Hot Wheels story.
