Working with Hot Wheels was truly a dream come true as a life long fan of the die cast cars. My team and I had the opportunity to collaborate with the global brand team at Hot Wheels to help them become synonymous with Fatherhood. We crafted the strategy, developed the creative, and activated three of their athlete partnerships in a Father’s Day campaign we coined as “Rad Dad’s.”
What better way than bringing together the world’s most radical dads to tell this story during Fathers Day? We collaborated with X Games Gold Medalist Ronnie Renner, Off Road Race Car Driver Casey Currie, and legendary Skateboarder Steve Caballero in their journey of fatherhood.