Camelbak: Relay


Camelbak decided it needed to expand its water hydration technology by creating a new consumer product for home water filtration to compete with major players in the category Brita and Pur. Camelbak developed a water filtering system that filtered water at the speed of the faucet. We signed celebrity chef Sam Talbot as our spokesperson and created a series of national tv spots and digital videos to promote the successful product launch at retail.