What would happen if two of the most iconic boys brands joined forces for an out of this galaxy collaboration? Our team in conjunction with Hot Wheels developed the #DarthCar. Windowseat concepted and shot an anthemic-like, automotive launch commercial worthy of the Sith Lord. The piece was unleashed to Comic Con fans and automotive enthusiasts right before the event in San Diego as part of a broad PR and digital strategy and broadcasted online through Hot Wheels official YouTube channel. The results were staggering: over 500K views in less than 3 days, and millions of earned media impressions from local news, national press, and online publications. Limited edition die cast were completely sold out from the event. The #DarthCar campaign helped propel the partnership between Mattel and Lucas Film LTD, and continues to gain earned media as the car was recently featured on Jay Leno’s Garage.
