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Welcome.
The work on this site is a collective range of projects during my tenure as the co-founder of Windowseat- a branded content marketing agency and entertainment studio.
RESULTS ORIENTED
My leadership approach combines rigorous financial planning with close collaboration across operations, enabling data-driven decision making and alignment between financial performance and service delivery. I focus on protecting liquidity, strengthening financial infrastructure, and ensuring the organization is positioned for sustainable growth. To learn more about my results click here.
I am currently the Chief Financial Officer at Choice Solutions Services, I partner with executive leadership to drive financial strategy, operational discipline, and long-term enterprise value creation. I oversee multi-unit P&L performance, enterprise risk management, nationwide compliance, and shareholder reporting while building scalable financial systems that support growth and organizational resilience. From 2016-2018 I held VP of Marketing at HealthAware a healthcare tech firm. From 2003-2016 Co-founded and scaled a multi-million-dollar digital marketing agency Windowseat with multiple revenue streams prior to successful exit.
CHIEF FINANCIAL OFFICER | FINANCIAL STRATEGY | GOVERNANCE & OPERATIONAL DISCIPLINE
Strategic finance executive with over 15 years of experience leading financial strategy, governance, and operational finance functions in complex and growth-oriented organizations. Proven ability to partner with executive leadership teams to translate strategic priorities into financial plans, operating frameworks, and metrics that support sustainable growth.
Experienced in building disciplined financial infrastructure and governance frameworks that support growth in technology-enabled organizations. This includes financial planning and analysis, enterprise budgeting, financial reporting, and internal control frameworks. Known for building disciplined financial infrastructure, improving financial visibility through data-driven reporting, and supporting executive decision-making with actionable financial insights.
Collaborative leader with a track record of managing cross-functional teams and partnering with internal and external stakeholders to ensure financial stability, transparency, and operational excellence.
I have a very diverse and unique background that creates a tremendous value proposition with the ability to tap both qualitative and quantitative thinking. I am well versed in finance, (FP&A) business strategy, Financial Governance & Internal controls, Performance analytics, Risk Management and Cross Functional Executive Leadership.
TEAM LEADER & MOTIVATOR
I enjoy rolling up my sleeves and am passionate about collaborating with talented people to solve problems. I am a team player with an MBA credentials from the University of Colorado. I have a track record of driving strategic growth while constantly learning and striving for excellence. I am humbled with the experiences and relationships I have made over the years and am very grateful to have formed many bonds with my clients, colleagues, and partners.
CONTACT ME
If you gotten this far and like what you read click here to contact me.
The Work
Brands have similarities, but no two are alike.
I have had the pleasure of working with some amazing client partners to strategically develop their marketing message for the most engaging platforms to make the strongest emotional connection.
Take a look at the body of work I have strategically lead for my clients. Below you will find Vans, Hot Wheels x Lucas Film LTD collaboration, and a Quiznos parody in partnership with 20th Century Fox.
The creative marketing work I have been involved with has received millions of likes, shares, comments, conversations, conversions, sales, earned media, and awards.
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“Our partner Windowseat, gets sound bites and footage that really give the viewer a unique perspective into our events.”
-Steve Van Doren, Founder – Vans -
“Windowseat has their finger on the pulse of what’s going to get us in the conversation.”
-Chris Ruszkowski, VP Marketing & Advertising – Quiznos -
“The kind of passion and energy Windowseat brings to the job is something you rarely encounter.”
-Eduardo Valdes, Marketing Director – Mattel -
“We appreciate WINDOWSEAT’S balance. They are experts at what they do and professional, and they really understand how to be culturally connected.”
-Doug Palladini, Global President – Vans -
“Windowseat makes our department look like rock stars! With over 100 video productions under our belts, I am confident that any job they work on will be high quality and stress free.”
-Amy O’Connell, Creative Services Manager – Camelbak -
“We’re trying to reach a whole different audience through new content and across social media, and Windowseat has really understood what we’re doing with that target audience and what they want to see.”
-Rebecca Cottrell, Sr. Global Marketing Manager – Hot Wheels